Transform your ideas into realities, your content into conversations, and your strategies into successes.
Content strategy, storytelling, and web for brands like Sony Group, Sony AI, and Google's Owlchemy Labs.
On set with Sony Pictures
Sony Distinguished Engineer feature
Project Ace, Sony AI
Accessibility case study, Owlchemy Labs
Dimensional Double Shift
Awards wall, Sony Pictures
5 Failures case study
Hand tracking in VR
San Diego, California
Hands In white paper
Pacific coast
Lauren Ventura
Dimensional Double Shift
Torrey Pines
The open road
Big skyDoItWrite is a content and marketing studio led by Lauren Ventura, a former award-winning journalist. For 18 years she has blended strategy with storytelling to help brands win hearts, minds, and markets.
On set with Sony Pictures for the KPop Demon Hunters interview series
- Content strategy
- Video strategy
- Scriptwriting
Featured projects
Sony Group
Two years of feature editorials, from the creative team behind KPop Demon Hunters to research at NeurIPS and ICCV.
Sony AI
Content and social strategy lead, including the Project Ace launch on the cover of Nature.
Owlchemy Labs
Content, web, and search strategy for Google's VR studio, plus the Dimensional Double Shift website.
Past projects
Competitor Group, Road Runner Sports, PETCO, Digital Telepathy, LeaseLabs, Leadfeeder, NatureSweet, and NowVertical Group.
Trusted by global brands
From blockbuster entertainment and frontier AI research to VR games, retail, CPG, and SaaS.
What people are saying
"Lauren is a fantastic writer. I can't say enough about her. She's talented. She's quick. She's dedicated. She's adaptable. And to top it all off, she's funny."
Steve LemigCMO, Road Runner Sports
"Lauren is a real professional who listens to her clients and researches her projects so her input is always strategic and insightful."
Lorena RiosCreative Services Manager, PETCO Animal Supplies, Inc
"Lauren is an amazing marketer who is full of wonderful ideas. She has a high capacity to juggle many initiatives simultaneously and keep everything running smoothly."
Leanne CochraneVP at Audiense
"Lauren has been one of the first people I go to with branding or marketing strategy challenges for several years."
Ian T MillerCMO at MCT Trading
"Lauren was a pleasure to work with and often added valuable suggestions and insights to the stories and projects we were working on."
Courtney BairdManaging Editor, Inside Triathlon Magazine, Competitor Group
Tools and platforms
The platforms DoItWrite builds on and the tools Lauren uses to plan, publish, and measure.
- Squarespace
- Webflow
- WordPress
- HubSpot
- Google Analytics
- Adobe Analytics
- Sprout Social
- Hootsuite
- Buffer
- Later
- Meta Business Suite
- Brandwatch
What DoItWrite does
Freelance, project-based
Polished, well-researched content in any format. Lauren's journalistic approach turns interviews and research into stories that resonate.
Consulting
Content, social, brand, and editorial strategy, with the frameworks, positioning, and messaging that keep your marketing coherent.
Website creation
Sites that look stunning and are engineered for engagement, conversion, and search, from concept to launch.
Course for marketers
Mastering Marketing Messaging: a carefully built path to marketing mastery. Learn not just to write, but to captivate.
Pick the right fit
Every engagement starts with a conversation about your goals, your audience, and your timeline.
One deliverable, done right
- Feature articles and blog posts
- Case studies and white papers
- Social campaigns
- Branded reports
A strategist by your side
- Content and editorial strategy
- Social and brand strategy
- Frameworks, positioning, and messaging
- A tailored, analytics-driven approach
Concept to launch
- Strategy and information architecture
- CMS implementation and migrations
- SEO, content, and user experience design
- Webflow, WordPress, HubSpot, Squarespace
Meet Lauren Ventura
A former award-winning journalist, Lauren has always valued the strength of storytelling, in the classroom at UCSD Extension and in marketing at international startups like Leadfeeder and NowVertical Group.
Her experience spans from creating meaningful brand narratives at Petco to driving engagement in the gaming industry at Off Base Productions and leading a multimillion-dollar Instacart and Amazon strategy at NatureSweet Tomatoes.
To her, marketing isn't just about strategies. It's about creating authentic connections and narratives that endure.
Good to know
What kinds of projects does DoItWrite take on?
Bring Lauren in for the deliverable that needs to get done: feature articles, blog posts, case studies, white papers, social campaigns, and branded reports. She also advises on content, social, brand, and editorial strategy, and builds websites from concept to launch.
Which industries has Lauren worked in?
Media, entertainment, AI research, VR and gaming, retail, consumer packaged goods, agriculture, SaaS, and agency work. Recent clients include Sony Group, Sony AI, and Owlchemy Labs, a Google-owned VR studio.
Which website platforms does DoItWrite build on?
Webflow, WordPress, HubSpot, and Squarespace. Lauren handles strategy and information architecture, CMS implementation, migrations, SEO, content, and user experience design.
Does Lauren teach or train teams?
Yes. Mastering Marketing Messaging is her course for marketers, built from lessons across her career. She has also taught at UCSD Extension.
Where is DoItWrite based?
San Diego, California. Lauren works with teams remotely, including international startups like Leadfeeder in Finland.
How does a project start?
Send a note through the contact page with what you are working on and your timeline. Lauren will set up a call and map out the right way to work together.